Overview
Jon Margalit is the founder of Rags to Riches University, a coaching program that teaches entrepreneurs to start or grow remote cleaning businesses that run without them. He still operates his own 7-figure cleaning company and has coached 2,000+ founders. We designed the full website in Figma, handed off to development.
The Challenge
The site speaks to two very different visitors: people who have never run a business and owners stuck in the day-to-day. It needed to route each one to the right path in seconds, make the "Invisible Boss" model easy to understand, separate an active operator from typical course sellers, and drive one action: applying to work with Jon.
What We Did
• Full website UI designed in Figma, ready for development
• Hero built around "Build a remote cleaning business that runs without you"
• Dual-path CTAs: Start a Business and Grow My Business
• Path cards that mirror each visitor's situation and next step
• Mentor section with key stats and operator credibility
• Visual loop for the Invisible Boss System and a "who does what" diagram
• Proof section, testimonial cards, YouTube video grid, FAQ and final CTA
Outcome
A clear, conversion-focused design that sends every visitor down the right path and turns an operator's track record into a strong reason to apply.
Live site: jonmargalit.com
Let’s work together
Have a project in mind? Book a 15-minute call: cal.com/leonardodevita
Email: leonardo@thinknova.design
Website: thinknova.design
LinkedIn: linkedin.com/in/leonardodevita
Upwork: Leonardo De Vita, Top Rated Plus
Fiverr: fiverr.com/devitaleonardo
0 likes · 1 view · Oct 24, 2026
A clear, conversion-focused design that sends every visitor down the right path and turns an operator's track record into a strong reason to apply.
