Built with Framer
Overview
FIVEX is a leadership coaching firm founded by Daneal Charney, former Executive in Residence at MaRS. It helps startup CEOs and leadership teams build clarity, alignment and momentum, with 200+ startup clients and 2,000+ coaching hours delivered. We designed and built the site end to end in Framer.
The Challenge
Executive coaching is crowded and hard to differentiate. The site needed to speak to founders at different stages, organize a wide offer of services and signature programs, make Daneal's credibility visible fast, and turn interest into one action: getting in touch.
What We Did
• Clean, confident visual system designed and built directly in Framer
• Hero with stage selector: Early Stage and Mid Stage Founders
• Tailored service blocks for co-founder conflict, alignment and CEO development
• Mega menu for Services and Signature Programs, each with its own page
• About section with credentials, client logo marquee and testimonials
• Featured podcasts and a proprietary team assessment as a lead driver
• Animated counters, responsive layouts and SEO setup
Outcome
A fast, credible and editable site that helps founders find the right support for their stage and gives FIVEX a clear path from first visit to first conversation.
Live site: 5xassociates.com
Let’s work together
Have a project in mind? Book a 15-minute call: cal.com/leonardodevita
Email: leonardo@thinknova.design
Website: thinknova.design
LinkedIn: linkedin.com/in/leonardodevita
Upwork: Leonardo De Vita, Top Rated Plus
Fiverr: fiverr.com/devitaleonardo
0 likes · 0 views · Oct 24, 2026
A fast, credible and editable site that helps founders find the right support for their stage and gives FIVEX a clear path from first visit to conversation.
