In this project, I revitalized the logo for HCA Asset Management to better align with the brand’s modern identity and professional values. The redesign focuses on enhancing readability, functionality, and visual impact while maintaining the brand’s core essence.

Key improvements include:

• Streamlined Design: Simplified and modernized elements to create a timeless, versatile logo that resonates across digital and print platforms.

• Enhanced Memorability: A refined symbol and typography ensure the logo leaves a lasting impression.

• Real-World Adaptability: The logo was optimized for diverse applications, including a favicon, social media profile icons, app notifications, and signage mockups, demonstrating its flexibility and consistency.

This redesign positions HCA Asset Management as a forward-thinking brand with a solid and trustworthy image, ensuring it stands out in a competitive market.