Xploryo: Reinventing events & communities.

Mahima Sdhana

0

UX Designer

Product Designer

Product Design Consultant

Figma

Miro

Zeplin

Events

Xploryo : Event Application

Overview

In early 2020, Xploryo embarked on an ambitious endeavor to redefine the landscape of virtual event hosting. With the global shift towards digital platforms gaining momentum, our mission was clear: to develop a versatile application tailored for companies eager to elevate their online presence. Our primary goal was to offer a customizable solution seamlessly aligning with clients' branding while providing an array of engaging features.

Key Features

The application boasted a rich feature set designed to foster engagement and interactivity among event attendees :
Onboarding : Seamless Onboarding and My Space for Events
Interactive Feed : A dynamic feed enabled real-time interaction, including image sharing, polls, and networking opportunities.
Leaderboard and Ongoing Contests : Gamification elements encouraged participation and fostered community spirit.
Live Chat : An integrated chat feature facilitated real-time communication and collaboration during the event.
Event Schedule : A comprehensive schedule allowed attendees to plan their itinerary and seamlessly navigate the event agenda.
Comprehensive Profiles: Detailed profiles provided valuable insights into Speakers, Attendees, Exhibitors, and Sponsors, enhancing networking opportunities.
Push Notifications : Timely notifications kept attendees informed about upcoming sessions and networking opportunities.
Group Connectivity : Both closed and open groups facilitated meaningful interactions and knowledge sharing among attendees.
Bookmark and Note-taking : Attendees could personalize their experience by bookmarking sessions and adding notes, facilitating post-event engagement.

Design Process

🔍 Deep Diving into the Existing Product

As I joined the team, I immersed myself in the product—dissecting its features, functionalities, and user feedback. This deep dive uncovered friction points and untapped opportunities, shaping the foundation for the UI transformation.

🎯 Setting a Vision for the Redesign

Through close collaboration with stakeholders, I defined design goals to elevate user engagement and satisfaction. Our mission was clear: craft a seamless, customizable experience that resonated with our users while aligning with business objectives.

📊 Uncovering User Needs & Business Priorities

To ensure our redesign addressed real pain points, I led workshops, analyzed user behavior, and gathered feedback from key stakeholders. These insights helped prioritize enhancements with the biggest impact.

🎨 Design Exploration & Concept Development

Armed with research, I sketched early concepts that reimagined the interface—refining workflows, introducing intuitive interactions, and aligning the visuals with modern UI trends. Every iteration brought us closer to a more fluid and engaging experience.

🧪 Prototyping & Validating with Users

I developed interactive prototypes and conducted usability tests, gathering real user insights to fine-tune the designs. Each test cycle helped eliminate friction points and optimize the experience for intuitive navigation and efficiency.

🛠️ Seamless Implementation & Quality Assurance

Partnering with developers, I ensured a pixel-perfect implementation of the new UI, providing detailed design specs and ongoing support. Rigorous QA testing guaranteed a flawless user experience before launch.

🚀 Launch, Learn & Iterate

Post-launch, I tracked performance metrics and user feedback, identifying areas for refinement. By continuously iterating, we ensured the UI remained adaptive to user needs and business growth.

Target Audience

While catering to a diverse range of companies transitioning to virtual event hosting, our primary focus was on enterprises and organizations seeking a tailored solution to enhance their online presence. By offering white-labeling options, we ensured flexibility to accommodate diverse industries and branding requirements.

Challenges and Solutions

User Engagement : We prioritized designing features and functionalities to encourage active participation and interaction among attendees. Extensive user research and usability testing informed the implementation of gamification elements and intuitive UI/UX design principles.
Client Onboarding and Support : Establishing trust and credibility with clients was paramount. We implemented a comprehensive onboarding process and provided ongoing support to ensure a seamless and positive experience for our clients.

Outcomes and Results

Client Satisfaction : The successful white-labeling of the application for prominent clients underscored our ability to deliver on expectations. Positive feedback highlighted the application's user-friendly interface and seamless integration, contributing to overall client satisfaction.
Market Validation : The project served as a testament to the viability and demand for our solution. Multiple successful deployments validated our product-market fit and positioned us as a credible player in the virtual event technology landscape.
Continuous Improvement : Throughout the project lifecycle, we prioritized iterative feedback and refinement, laying the groundwork for future enhancements and iterations.

Conclusion

Despite the challenges posed by the COVID-19 pandemic, my tenure at Xploryo was marked by significant achievements in enhancing the user interface of our virtual event hosting application. While my role concluded in July 2020, the groundwork laid during my time with the company has contributed to its ongoing success in delivering a seamless and engaging user experience for clients and attendees alike.
Note: The branding for this application is based on Headstart's branding, one of our key clients for whom we white-labeled the application.
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Posted Feb 19, 2025

In 2020, Xploryo set out to revolutionize virtual events with a customizable platform, enhancing online presence with engaging, brand-aligned features.

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UX Designer

Product Designer

Product Design Consultant

Figma

Miro

Zeplin

Events

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