Product Guide Brochure

Asad

Asad Malik

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Project Overview

DoorDash approached me to design a print brochure that would serve as a comprehensive product guide for restaurant partners. The goal was to communicate the value of DoorDash’s Merchant Suite in a clean, professional, and visually engaging way — something restaurant owners could quickly flip through and instantly understand.
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Objectives

Simplify complex service offerings into digestible visual layouts
Create a brochure that balances corporate professionalism with brand personality
Ensure the design aligns with DoorDash’s bold, recognizable identity
Make it easy for restaurants to understand benefits, commissions, and setup process
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Design Process

Research & Brand Alignment I studied DoorDash’s brand guidelines to ensure typography, color schemes, and visual style remained consistent. The design had to feel unmistakably “DoorDash” while still delivering clarity.
Information Architecture The content was reorganized into clear sections — from introducing the Merchant Suite to explaining fees, tools, and growth opportunities. I used iconography, infographics, and structured layouts to make heavy information approachable.
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Layout & Visual Language
Bold red brand accents guided the reader’s eye
White space and grid alignment gave the design a modern, uncluttered look
Simple illustrations and app screenshots supported key points without overwhelming the text
Call-to-action sections (“Get Started Free”) were designed to be impossible to miss

Final Delivery

The brochure was produced in both print-ready (CMYK, bleed included) and digital PDF formats, making it versatile for distribution across sales meetings, events, and online channels.
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Outcome

The final design resulted in a 20+ page brochure that empowered DoorDash’s sales team to clearly communicate their product suite to restaurants. The design elevated credibility, reduced onboarding friction, and positioned DoorDash as a trusted partner for restaurant growth.
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"The brochure turned into a powerful sales tool — easy to read, visually engaging, and on-brand."

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Back Cover
Back Cover
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Posted Sep 11, 2025

The design turned a dense set of product details into a polished, conversion-focused tool that supported restaurant onboarding and partner growth.