Custom Logotype Designs
Asad Malik
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Posted Sep 1, 2025
Established unique custom logos for brands that aligned with their audience history and creative brief questionnaire.
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Yapp
Renteradar.no
Mascots
Features an illustrated character or spokesperson.
Friendly, approachable, often used by family brands.
Example: KFC’s Colonel, Michelin Man, Kool-Aid Man.
Emblem
Text placed inside a symbol or shape (like a badge, seal, or crest).
Feels traditional and authoritative.
Example: Starbucks, Harley-Davidson, NFL.
Combination Mark
Mix of text + symbol/icon.
Most versatile and popular for new businesses.
Example: Adidas, Burger King, Lacoste.
Brandmark (Symbol/Icon)
A standalone graphic or symbol without text.
Works best when the brand is already well-known.
Example: Apple’s apple, Twitter’s bird, Nike’s swoosh.
Lettermark (Monogram)
Uses initials or abbreviations instead of full name.
Great for long or complex business names.
Example: IBM, CNN, HP.
Wordmark (Logotype)
Purely text-based with a unique font treatment.
Focuses on the company name only.
Example: Google, Coca-Cola, Visa.
