Custom Logotype Designs by Asad MalikCustom Logotype Designs by Asad Malik

Custom Logotype Designs

Asad Malik

Asad Malik

Mascots

Features an illustrated character or spokesperson.
Friendly, approachable, often used by family brands.
Example: KFC’s Colonel, Michelin Man, Kool-Aid Man.

Emblem

Text placed inside a symbol or shape (like a badge, seal, or crest).
Feels traditional and authoritative.
Example: Starbucks, Harley-Davidson, NFL.

Combination Mark

Mix of text + symbol/icon.
Most versatile and popular for new businesses.
Example: Adidas, Burger King, Lacoste.

Brandmark (Symbol/Icon)

A standalone graphic or symbol without text.
Works best when the brand is already well-known.
Example: Apple’s apple, Twitter’s bird, Nike’s swoosh.

Lettermark (Monogram)

Uses initials or abbreviations instead of full name.
Great for long or complex business names.
Example: IBM, CNN, HP.

Wordmark (Logotype)

Purely text-based with a unique font treatment.
Focuses on the company name only.
Example: Google, Coca-Cola, Visa.
Like this project

Posted Sep 1, 2025

Established unique custom logos for brands that aligned with their audience history and creative brief questionnaire.