Cross-Media Campaign Management Case Study
Lucija Pelicarić
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Posted Oct 31, 2023
Led cross-media campaign, coordinated messaging on social, email, and print. Used storytelling for cohesive narratives that drove action.
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Clients
Spectral
I aided in a dynamic cross-media initiative for Spectral, a pioneering software and energy company, aimed at amplifying brand visibility and driving lead generation within the competitive IT and sustainable energy sectors. Leveraging a comprehensive understanding of digital marketing and industry dynamics, I crafted and executed a multifaceted campaign, emphasizing strategic partnerships, compelling content creation, and targeted event participation to successfully position Spectral as an industry leader in innovation and sustainability. Spectral was among the top 250 Scaleups for 2023 in The Netherlands.