YETI E-Commerce Redesign — Webby Award Nominee
Joél | OwlMan.works
About the Project
YETI.com's e-commerce redesign was built to deliver an immersive, high-performance shopping experience that reflects the brand's rugged, adventure-driven identity. The project focused on seamless UI/UX, mobile-first optimization, and high-impact storytelling, resulting in a best-in-class online retail experience.
Key Achievements
2 Webby Award Nominations. Best Shopping Experience and Best Mobile Shopping Experience.
Optimized UX and Performance. Faster load times, seamless navigation, and a refined checkout flow.
Mobile-First Excellence. Fully responsive, high-converting design across all devices.
Design Strategy
Immersive Visual Storytelling. Full-screen imagery, rugged typography, and motion elements to reinforce YETI's identity.
Enhanced Product Discovery. Improved filtering, categorization, and interactive configurators.
Optimized for Speed and Engagement. High-performance architecture supporting rich media without slowing load times.
Outcome
The redesigned YETI.com set a new benchmark for e-commerce excellence, increasing user engagement, enhancing brand perception, and earning award recognition for its seamless digital shopping experience.
YETI Homepage displayed on desktop and mobile.
YETI our story page closeup
YETI e-commerce component design detail
Motion study annotations per UI elements.
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Posted May 19, 2026
Webby Award-nominated e-commerce redesign for YETI. Immersive storytelling, mobile-first UX, and premium product discovery across desktop and mobile.
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Timeline
Jul 29, 2016 - Sep 19, 2016
Clients
YETI
