team bios

Project Overview

While working as a content writer at ParentSquare, I introduced the idea of and developed the process for team bios (titled "Meet the Team Mondays"). This project was inspired to highlight and humanize the incredible team behind the software product.

To begin, I created a survey via Google Forms with various questions inspired by the famous "36 questions theory" in social psychology research. I included a variety of questions and let individuals pick which questions resonated most with them. I sent this form to staff via email and slack.

Each bio post contained the following components:

their name, job title and a brief description of what their role entails

the questions they chose to answer (along with their responses of course!)

their response to the question "What do you like most about working for ParentSquare?"

their start date at the company

at least two photos:

After posting the blog piece on ParentSquare's company blog via Squarespace, I would create an Instagram post to accompany the team bio piece, helping to solidify their social media presence and drive traffic to ParentSquare's blog.

Samples

Here are a few of the team bios I created for ParentSquare:

Wendy

Nicholas

Jay

Here are some of the "Meet The Team" Instagram posts I created: