This was my submission for a design competition held by the famous Designer and YouTuber Abi Connick on Instagram.

Chumble is a sugar free chewing gum brand that’s exploding with flavours! They’re a start up business looking for a brand identity that will set them apart from the competition!

MoodBoard

Primary Logo

Logo Variation

Colour Palette

Chewing Gum Packaging

Plus any extras

I've opted for a minimalistic approach with the logo, using a sans-serif font with custom lettering to set it apart from the typical bubbly style often seen in chewing gum logos.

The brand's color palette features vibrant and bold hues that exude fun. I've utilized various tints of the same hue to create an analogous color scheme, ensuring a cohesive and playful visual identity.

For packaging i decided to go with minimal monochrome packaging to set the brand apart from the stereotype packaging commonly found in chewing gum brands. I've employed a variety of colors to signify different flavors of gums, providing a visually distinct and engaging experience for consumers.