Cryptid Sidequests Brand System by Casey BechtelCryptid Sidequests Brand System by Casey Bechtel

Cryptid Sidequests Brand System

Casey Bechtel

Casey Bechtel

Cryptid Sidequests Brand System

Full streaming brand identity for a gaming and entertainment channel. Vibrant horror-comedy aesthetic with custom mascot characters, episodic thumbnail systems, and cohesive cross-platform branding.

Brand Identity

Playful horror-comedy aesthetic combining a zombie girl mascot with her bat companion Wizzy. The brand balances spooky vibes with approachable, chaotic energy perfect for gaming content.

Visual System

Purple and lime green color palette with pixel art accents. Consistent character applications across thumbnails, panels, overlays, and merchandise-ready assets.
Mascot Design
Channel Branding
Thumbnail Systems
Streaming Assets

Horror Content Packaging System

Episodic branding identity for a recurring horror content series. Unified visual language across thumbnail designs, combining cinematic compositions with emotionally engaging imagery to create a scalable, recognizable content ecosystem.
Horror content packaging collage - thumbnails, panels, and mascots
Horror content packaging collage - thumbnails, panels, and mascots

Streaming Brand Systems

Comprehensive stream visual ecosystems including overlay systems, channel branding, mascot applications, and interactive panel design. Cohesive branding across chat, alerts, and stream UI.

Character & Mascot Design

Personality-driven character assets used across streaming overlays, thumbnails, and brand communications. Consistent visual identity that builds audience connection and recognizability.

Design Direction

Cinematic Storytelling

Theatrical compositions with dramatic lighting, atmospheric elements, and emotional character expressions that create immersive visual narratives.

Episodic Consistency

Unified design language across recurring content series, ensuring visual recognizability while maintaining thematic variety and viewer engagement.

Audience-Focused Design

High-impact visual communication prioritizing emotional readability, thumbnail click-through optimization, and viewer connection across platforms.
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Posted Jun 3, 2026

Full brand identity for a gaming channel with a horror-comedy aesthetic.

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