User Research & Strategy
Casey Bechtel
User Research & Strategy
Design begins with understanding real users. Through research, personas, and journey mapping, we identify user goals, pain points, and behaviors that inform all interface and interaction decisions.
User Goals
Access pricing and booking information easily
Pre-purchase game time ahead of visits
Compare party options and activities
Pain Points
Can't find game pricing information online
No way to purchase game cards in advance
Difficulty comparing options across locations
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Posted Jun 3, 2026
Research-driven UX strategy focusing on user goals and pain points.
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