Brand Identity Projects
Casey Bechtel
Makers Hive
A complete brand identity system for a tech-forward AI creative tool. Modern, capable, and approachable -- powerful without being overwhelming.
Brand Voice
Clear, supportive, and confident
Visual Language
Geometric, hex-inspired, soft gradients
Typography
Plus Jakarta Sans / Space Grotesk
Color System
Mint #3EF2C6
Aqua #3ABEFF
Violet #7B6CFF
Near Black #0F1115
Charcoal #1A1D24
Off White #F5F7FA
Deliverables
Logo System
Color Palette
Typography System
Brand Guidelines
Visual Language
Icon Direction
Brand Voice
VI Engineering
A dark, geometric brand identity for an AI consulting firm. Enterprise-forward visuals balanced with a modern tech aesthetic -- from logo system through full business collateral.
Deliverables
Logo System
Business Cards
Letterheads
Business Flyer
Brand Collateral
Color System
Exploratory Brands
Smaller identity projects spanning hospitality, lifestyle, and digital art -- each with its own distinct visual personality.
Timeless Artistry
Elegant, refined branding for a digital art print collection. Vintage-inspired typography meets classic artistic curation in a feminine luxury presentation.
Wheels & Waves
Rugged adventure branding with a hexagonal badge system. Dynamic, expressive identity for a lifestyle motocross digital print line.
Aetheric Dreams
Atmospheric, botanical-inspired identity for a dreamy digital art print brand. Soft watercolor textures with elegant script typography.
AZ Coffee
Warm, global-minded logo for a coffee brand. A hand balancing the world crafted from coffee beans -- approachable identity with artisan soul.
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Posted Jun 3, 2026
Complete brand identity systems for various clients showcasing modern aesthetics.
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