I worked with Studio X, a group fitness training studio based in Canary Wharf, London. I managed organic social media content and paid advertising with a strong focus on driving local awareness and class bookings.

✧ Business Overview Studio X is a group training fitness studio offering structured classes for individuals looking to train consistently in a motivating, community-driven environment.

✧ Objectives Attract a local Canary Wharf audience Drive traffic to the class booking page and convert users into clients

✧ Responsibilities

Organic Content Management: I managed the full content lifecycle, including filming, caption writing, video editing, and ensuring a consistent posting schedule to maintain high visibility.

Paid Media Management: I executed targeted ad campaigns on Meta platforms, focusing on high-intent local audiences to maximise the efficiency of the advertising budget.

📊 Results

High Efficiency: Achieved 840+ targeted clicks to the booking page with a lean £150 ad spend, demonstrating a highly optimised cost-per-click, directly contributing to increased sign-ups to work out classes.

Hyper-Local Impact: Successfully concentrated brand awareness within the immediate Canary Wharf radius, ensuring that almost 100% of the reach is relevant.

Sustained Growth: Built a loyal, engaged local audience through consistent organic storytelling, leading to increased class occupancy rates.

Instagram: https://www.instagram.com/studioxgymldn/?hl=en