The Knox School – Website Design & Build

The Knox School of Santa Barbara was moving into a new stage, and its Wix site hadn't moved with it. The look, the structure and the message belonged to an earlier version of the school, and it wasn't bringing in the visits and inquiries they were planning for.

I started from who the site has to convince: parents choosing where their child spends the next nine years. I rebuilt the sitemap around the school's priorities and those families' questions, refreshed the logo, set a new visual direction, and built the site for search and AI answers from day one.

The old short, loosely structured pages didn't make it over. In their place, a clear path from "is this the right school for my child?" to scheduling a visit.

After launch, the site kept growing: two more releases added new pages and CMS collections. Now we work together on measuring and improving visits and inquiries.