Creative direction and campaign communications for a bilingual mayoral campaign, creating a bold, recognizable identity across print, outdoor, social media and community outreach.

POLITICAL CAMPAIGN · BRAND IDENTITY · CREATIVE DIRECTION · DIGITAL + PRINT

A campaign identity designed to become recognizable across Westmount, from street-level visibility to community events and supporter outreach.

A bilingual visual system built for clarity, recognition and consistency across campaign signs, handouts, window displays and public-facing materials.

Large-format campaign communications designed for immediate recognition, clear bilingual messaging and strong visibility across Westmount.

Campaign messaging extended across reels, posts and short-form video, creating a consistent and recognizable digital presence throughout the election.

Bilingual print advertising translated the campaign’s positioning and key messages into concise, high-impact communications for Westmount residents.

A bilingual campaign publication developed to introduce Mary, communicate her platform and give Westmount residents a deeper understanding of her experience, priorities and vision for the city.