Retrova — Naming, Brand Identity & Digital Experience

Retrova was conceived as more than a day centre. The idea was to create a place shaped by familiarity, memory, and connection, with an environment that feels welcoming rather than institutional.

The name Retrova was developed to support that idea of memory and rediscovery, giving the centre a distinct identity rooted in the past while still feeling relevant today. The tagline, “Where Yesterday Meets Today,” became the bridge between the concept and the brand.

From there, the identity was carried into a digital experience designed to make the centre feel clear, approachable, and emotionally consistent with the physical concept.

The same visual language extended into printed materials, creating a cohesive experience across the website, brand presentation, and supporting communications.

The final system brings together the colour palette and typography that support the Retrova identity across every touchpoint.