Concept Redesign of Caixa’s Homepage and Digital Experience

Concept redesign: Caixa homepage 🇧🇷

Caixa is one of Brazil’s largest public banks, and its recent rebrand sparked a nationwide debate. I used that as a prompt: what if the new identity carried all the way through to the digital experience?

There was a whole process before writing a single line of code: • Analyzed the new visual identity created by the agency hired by the bank • Studied the briefing and what the brand wanted to convey to people • Created the imagery with AI, placing it in everyday settings so people could see themselves in it • Designed the assets and then coded the project in Next.js, TailwindCss, Gsap, Motion. Feedback is welcome!