ZEYO Social Media Strategy
Social Sherpa
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Posted Feb 10, 2026
We shaped ZEYO’s social media to feel easygoing and warm Using relatable content clean visuals and simple styling to let comfort and product lead the way we do!
Description
ZEYO is a homegrown brand focused on comfortable, affordable pyjamas and leisurewear designed for everyday lounging. With an emphasis on ease, softness, and wearability, the brand caters to consumers looking for relaxed essentials that fit naturally into their daily routines.
Our Approach
We treated social media as a space to reflect ZEYO’s easygoing personality. The focus was on relatable content, clean visuals, and a consistent tone that felt warm and accessible. Instead of over-styling, we leaned into simplicity, letting the product and comfort-first philosophy guide the content direction.
The Results
The brand’s social presence settled into a tone that felt relaxed and familiar. Content mirrored everyday comfort, making the brand feel approachable and easy to connect with. ZEYO came across as effortless and relatable, reinforcing its place as a go-to choice for daily lounging.
