Growth strategy for GOV.‌UK Design System

A large part of my role was to design a ‘more intentional’ strategy that would grow the design system’s impact. Taking influence from open-source software, community-led growth, lean product management and strategic design, I created a strategic model that could be validated and iterated through a discovery. I also established the team’s playbook, the ways of working to deliver the strategy.

Another significant part of my role was to work with a coach and the delivery manager to create a coaching programme that would decrease risk-aversion and decrease imposter syndrome on the team over a 6-month period, with the goal of increasing productivity. I also helped devise, plan and organise a 2-day conference for 1,200 digital and UX professionals called Design System Day 2023.