MVP, launch and iteration at Claimer

Claimer aimed to make it effortless for startups to claim millions of pounds in research & development tax credits. It simplified the process of gathering evidence, preparing financial information and describing innovation projects, meaning that time-poor founders could start and submit claims in days, not weeks.

I joined the venture-funded startup as the first product hire, establishing the product function and how the company designed and delivered software. In my first six months, I was responsible for delivering the minimum viable product to the market. After launch, I created roadmaps and product plans collaboratively with stakeholders, aligned to business objectives, that would maximise value for users and grow the product. I leaned towards Shape Up and Kanban rather than Scrum.

It was essential to wear many hats in this role. I co-ordinated two development teams across multiple service stages and managed all new features, from inception through to design and delivery. Product teams were aligned by a product vision and strategy I defined, based on the company’s mission. I hired, managed and coached one other product manager.