As a new company, brand awareness was the top priority for the small tech startup. Most of their Reels had only a few hundred or a few thousand views.

I sought to implement trendy, light-hearted content which piqued the interest of viewers. I noticed a style of video which was popular, which I will call the "walk up," with a link to the one I created below.

After implementing this style of video, there was a noticeable uptick in views. The video below gained over 300k views. It did its job to pique the viewer's interest.