Reused Content for Double the Reach

As a young digital magazine, we relied on our partnerships with interviewees for marketing. When we announced an interview, we hoped that the person we interviewed would repost the announcement on their story. We sought to increase the amount of times an influential account could share our posts.

For our one year anniversary, we designed a campaign which featured some of our most popular and successful interviewees. We called it our "hall of fame." By including past interviewees, they were once again featured in our content and would have an incentive to repost our account again.

Our campaign was successful, and many of the talent included in the "hall of fame" did repost their feature. This helped to reestablish previous partnerships and increase the number of eyes on our magazine. We made sure to get the most out of past content in this way.