Social Media Campaign for a Local Event: I spearheaded the graphic design for a social media campaign promoting a local arts festival. My responsibilities included designing eye-catching visuals for Instagram, Facebook, and Twitter that aligned with the festival's creative, community-focused theme. The campaign included a mix of posters, event schedules, and interactive content like countdown graphics and shareable event reminders. I carefully selected a color palette and typography that reflected the festival's vibrant atmosphere, making it appealing to both attendees and sponsors. By maintaining visual consistency across all platforms, we saw a significant uptick in event participation and engagement on social media, exceeding the previous year's attendance by 30%.
