Brand Identity and Logo Design for a Nonprofit:

Tanay Kedia

Graphic Designer
Logo Designer
Brand Identity and Logo Design for a Nonprofit: I designed a complete brand identity package for a nonprofit organization focused on empowering underprivileged teens to start their own online businesses. The project involved creating a logo that captured the essence of growth and transformation, symbolized by a "Silicon Valley Unicorn" to inspire both youth and adults. I developed multiple variations of the logo, optimized for different platforms such as social media, website, and print materials. The color palette was carefully chosen to resonate with teens, yet sophisticated enough to appeal to corporate donors. Additionally, I designed business cards, banners, and a media kit to ensure consistent branding across all touchpoints. This project was particularly rewarding because it supported a meaningful cause and allowed me to blend youthful energy with professional appeal.
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