E-Commerce Website Visuals and Branding: I worked with an emerging e-commerce startup to develop their entire visual branding, including their website's look and feel. My goal was to design a clean and modern logo that reflected their sustainable, eco-friendly business model. The color scheme featured earthy tones with pops of vibrant color to convey their fresh approach to consumer goods. I created icons, product labels, and web banners that maintained a cohesive visual style across the site. Additionally, I optimized the website’s layout for a mobile-first experience, ensuring that it remained visually engaging on smaller screens. The final product not only aligned with the company’s values but also improved user experience, contributing to a 20% increase in site engagement after launch.
