Diverse Design Projects for Medical, Arts, and Nonprofit Sectors

Creative Director, Designer Tactics: Website Design, Brochure Design, Banner Ad Campaigns, Print Ads

Not every project needs a five-year campaign to prove what matters. This collection pulls together a range of smaller projects — medical, nonprofit, arts — that all point back to the same idea: good design starts with seeing the person on the other end of it.

For a Down Syndrome dance program, the work meant building a website that felt joyful without losing structure — digital design built around inclusion and confidence, for a program that gives kids a way to build both. For Saranas, a medical device that detects internal bleeding, digital campaigns had to make an urgent, technical product feel immediate and trustworthy to the clinicians relying on it. For Charleston Veterinary and Referral Service, the challenge was different but the stakes were just as real: a website that could communicate emergency care clearly, in the moments when clarity matters most.

The collection also holds quieter, more personal work — a Christian book cover close to my heart, planning materials for Charleston City Ballet, a poster for a Faerie Tales ballet performance, and an Asheville Arts proposal book. A Bikram Yoga website redesign came after years of trust built with a former owner, carried forward for the next one.

Across all of it, the approach never changes: research the client, know the audience, find the thing that makes them different, and elevate it clearly, confidently, and with real craft. Whether the subject is a medical device, a rescue clinic, or a ballet company, strong hierarchy and honest strategy hold the work together — proof that range doesn’t have to come at the cost of clarity.