Social Media Design for DFG's Instagram & Facebook Campaign

Project Overview: For Decentralized Financial Group (DFG), I was tasked with designing a series of social media posts for both Instagram and Facebook to elevate their online presence and engage with their target audience in the rapidly growing field of decentralized finance (DeFi). The designs needed to communicate trust, innovation, and financial empowerment while maintaining a clean and professional aesthetic.

Role & Responsibilities:

Designed a set of custom graphics for Instagram posts, stories, and Facebook ads that aligned with the brand’s visual identity.

Developed visually appealing infographics to explain complex financial concepts in a digestible format.

Created engaging carousel posts and video snippets to boost interaction and inform the audience about DFG’s services and mission.

Managed the overall look of the social media feeds to ensure consistency and cohesiveness across platforms.

Worked closely with the DFG marketing team to ensure the content aligned with their messaging and campaign goals.

Key Skills & Tools:

Design Tools: Adobe Photoshop, Illustrator, Canva

Social Media Platforms: Instagram, Facebook

Design Skills: Branding, Graphic Design, Infographics, Content Creation

Campaign Management: Content Planning, Strategy Development, Social Media Analytics

Industry Focus: Financial Services, Decentralized Finance (DeFi), Fintech Marketing

Results & Impact:

Increased social media engagement by 30% in 2 months, with higher interaction on educational posts related to DeFi.

Created a unique visual style for the brand that reinforced their credibility as an innovative financial group in the DeFi space.

Boosted brand recognition, helping DFG reach a broader audience, especially younger, tech-savvy individuals interested in cryptocurrency and blockchain.