The Client's Need:
Create motivational content that would be in line with his brand.
Solution:
For this project, the client wanted his copy to match the mood of his photographs.
So, there are two approaches I took: One was to gain a deeper understanding of the photographs provided. (ie. the significance, where they were taken etc). Secondly, I also inquired more about his audience and the type of content they enjoy. This guided my writing process.
