https://bit.ly/4gCjKov

Please click the above link for project details and results.

Laces’ problems were simple yet extremely problematic. Those aware of Laces, could hardly understand what it could be used for. Additionally, the majority of its potential clients had never heard of it.

A communication issue and an exposure issue.

💡 I’m Adrian Salazar and I fixed these problems by creating an integrated marketing campaign that was comprised of social media posts (LinkedIn), blog posts, and a landing page redesign that all focused on clearly explaining the main benefit of the Laces Suite.