The job description of a public relations (PR) professional may vary depending on the organization or industry they work in, but here are some general duties and responsibilities of a PR job:
Developing and implementing PR strategies and campaigns to promote the organization or its products/services.
Building and maintaining relationships with key stakeholders such as media outlets, industry influencers, and customers.
Creating and distributing press releases, media advisories, and other communications materials.
Planning and coordinating media events such as press conferences, product launches, and industry trade shows.
Responding to media inquiries and managing crisis communications.
Monitoring and analyzing media coverage of the organization and its competitors.
Collaborating with internal teams such as marketing, sales, and customer service to ensure consistent messaging.
Managing and coordinating external PR agencies or contractors, as needed.
Tracking and reporting on the effectiveness of PR campaigns and strategies.
Staying up-to-date on industry trends and developments to inform PR strategies and tactics.
Overall, the role of a PR professional is to help shape and maintain a positive image of the organization in the eyes of the public and key stakeholders.
Head of Public Relations (PR) is a senior-level executive responsible for managing and overseeing all aspects of an organization's PR strategy and communications efforts. Here are some of the key responsibilities of a Head of PR:
Developing and implementing a comprehensive PR strategy to support the organization's goals and objectives.
Leading a team of PR professionals to execute PR campaigns and tactics across multiple channels and platforms.
Building and maintaining relationships with key stakeholders such as media outlets, industry influencers, and customers.
Serving as a spokesperson for the organization and managing media relations, including responding to media inquiries and managing crisis communications.
Collaborating with internal teams such as marketing, sales, and customer service to ensure consistent messaging and alignment of PR efforts.
Tracking and analyzing media coverage and the effectiveness of PR campaigns, and making recommendations for adjustments as needed.
Managing budgets and resources allocated to PR activities, and ensuring that expenditures are within budget.
Staying up-to-date on industry trends, emerging technologies, and best practices in PR, and incorporating new ideas into the organization's PR strategy and tactics.
Building and maintaining relationships with external PR agencies, vendors, and partners as needed.
Advising senior executives and other stakeholders on PR matters, and providing regular reports on PR activities and results.
The Head of PR plays a critical role in shaping the organization's reputation, enhancing its visibility and credibility, and strengthening its relationships with key stakeholders.