Integrated Marketing Campaign TYSCOT Records

Project Overview/Client: TYSCOT Records

Objective: Increase visibility and engagement for TYSCOT Records' artists and releases through a cohesive marketing campaign across multiple platforms.

Roles and Responsibilities:

Managed and executed the integrated marketing campaign. Oversaw social media strategy and content creation. Directed music video production.

Coordinated press placement on BET Gospel.

Photograph and design Cover Art for TYSCOT Artist Albums

Key Strategies Implemented: Social Media Management:

Developed and implemented a comprehensive social media strategy.

Created engaging content, including posts, stories, and videos, to boost audience interaction. Monitored and analyzed social media metrics to optimize performance.

Music Video Production:

Directed and produced high-quality music videos.

Collaborated with artists and production teams to ensure creative vision and branding alignment. Managed budgets and timelines to ensure timely delivery.

Press and Media Relations:

Secured press placements on BET Gospel to enhance visibility. Built and maintained relationships with media contacts. Coordinated interviews and appearances for artists.

Integrated Campaign Coordination:

Ensured all marketing efforts were aligned and reinforced each other across different platforms. Developed cohesive messaging and branding for the campaign.

Tracked campaign performance and adjusted strategies as needed for optimal results.

Results Achieved:

Increased social media engagement and follower growth for TYSCOT Records' artists.

Successful production and release of multiple music videos, garnering significant views and positive feedback. Secured prominent press placements on BET Gospel, raising the profile of TYSCOT Records and its artists. Enhanced overall brand awareness and strengthened the label's presence in the gospel music industry.