MarketingCampaign-National Black Nurse Practitioners Association

Selected Project

Project Example 1: Integrated Marketing Campaign for National Black Nurse Practitioners Association

Project Overview/ Client: National Black Nurse Practitioners Association (NBNA)

Objective: Increase awareness of NBNA and its initiatives, engage the community, and promote educational opportunities for nurse practitioners. Roles and Responsibilities

Led social media marketing efforts through creative content creation and strategic planning.

Managed event video production and broadcasting to capture key moments and share them with a wider audience. Developed promotional materials including flyers and brochures to effectively communicate the association's mission. Coordinated press coverage through news stations to amplify the organization's message.

Key Strategies Implemented

Social Media Marketing

Created visually appealing flyers and promotional content to engage audiences.

Conducted live sessions featuring reputable professionals to foster engagement and provide valuable insights. Event Pop-Ups

Organized event pop-ups around Houston to raise awareness and connect with target audience within the local community.

Distributed print media and brochures to provide information on NBNA's mission and upcoming events.

2 Day Educational Conference

Hosted a two-day educational conference, managing logistics and ensuring a high-quality experience for attendees. Collaborated with speakers and partners to curate relevant content and facilitate discussions.

Generated sales in sold out general admission tickets, vendor tickets, merchandise sales, and virtual workshops.

Press Coverage

Secured coverage through local news stations to highlight the conference and promote NBNA’s initiatives.

Results Achieved

Increased social media engagement and follower growth through targeted campaigns.

Successfully executed a well-received educational conference, receiving positive feedback from attendees and stakeholders. Enhanced visibility and understanding of NBNA's initiatives within the community, supported by press coverage.