Project Overview/Client: City of Houston
Objective: Redirect community anger over George Floyd's death into positive action by encouraging voting for policing initiatives. Roles and Responsibilities:
Organized the reveal event.
Assisted the artist with creative reveal solutions, using a large sheet with the artist's logo to cover the mural. Coordinated attendance of local radio stations.
Managed the participation of Congresswoman Sheila Jackson Lee and other political leaders.
Key Strategies Implemented:
Event Planning and Coordination:
Structured the event timeline, ensuring smooth flow and impactful moments.
Engaged local influencers and community leaders to maximize turnout and support.
Creative Direction:
Designed the mural reveal concept to create anticipation and excitement.
Collaborated with the artist to ensure the reveal was visually stunning and meaningful.
Media and Public Relations:
Arranged for local radio station coverage to amplify reach.
Facilitated press involvement to garner broader media attention.
Community Engagement:
Leveraged social media to promote the event and engage the community.
Coordinated with political leaders to emphasize the importance of voting in policing initiatives.
Results Achieved:
Successfully redirected community energy into a positive, actionable initiative.
Generated significant media coverage, raising awareness about voting for policing initiatives. Fostered a sense of unity and purpose within the community.
Enhanced engagement through local radio station involvement and social media promotion. Strengthened relationships with political leaders and local influencers.
