PITY THIS BOY — Odumodublvck ft. Victony (Def Jam)

A CGI-driven music video for Odumodublvck featuring Victony, released as part of the Machine the Engine album on Def Jam Records. The video has amassed over 3.9 million views on YouTube.

This wasn't a traditional shoot. The entire visual was built in a CGI pipeline, which meant the production process looked completely different from a standard music video. No locations to scout, no physical sets to build. Instead, the challenge was managing a digital production workflow: coordinating 3D artists, animators, and post-production teams to deliver a visual that matched the raw energy of the track.

I oversaw the full production from concept through final delivery, managing the CGI pipeline, coordinating between the creative team and Def Jam, and ensuring the post-production timeline stayed on track. When you're working with a major label, the approval process adds layers. My job was to keep the creative vision intact while navigating that structure.

Odumodublvck and Victony are two of the most exciting voices in Nigerian music right now. Producing a visual that lived up to both their audiences, on a Def Jam release, required a level of precision and creative ambition that pushed the entire team.

Directed by The Alien.