YII! — YKB (Music Video)

The visual for YKB's "YII!" was built around one idea: culture and community in motion. We shot with the Activ.Yard community, and the energy was entirely real. No manufactured hype, just people who move like themselves.

This project premiered with an exclusive 80-person screening event before the public drop. That kind of rollout tells you something about the audience YKB has built and the level of intention behind the release.

I managed the production end-to-end: pre-production planning, crew coordination, on-set logistics, and post-production oversight. The concept required capturing authentic community energy, which means you can't over-direct it. The producing challenge was creating the right conditions for that energy to show up on camera, then getting out of the way.

YKB is building something that feels like a movement, not just a music career. The "YII!" visual needed to reflect that. Every frame was designed to feel communal, kinetic, and grounded in real culture.

Directed by The Alien.