I designed an e-commerce platform tailored for artists, helping them showcase and sell their work without the complexity of traditional online stores. The goal was to create a seamless experience from discovery to checkout while putting the artist’s work front and center.

🔗 Check it out: nonsoonah.framer.website/blog/e-commerce-platform-for-artists-ux-case-study

• Strategy & Problem-Solving: Identified key pain points for independent artists, including poor store usability and lack of customization. • Design & Development: Crafted a minimalist, mobile-friendly UI that emphasizes the artwork and smooth navigation. • User Experience Enhancements: Focused on clear product presentation, easy onboarding, and a distraction-free purchase flow.

• A focused and intuitive platform for artists to sell their work. • Improved discoverability and sales flow. • A design system that supports creative expression and business growth.