Digital Presence Redesign for Core Systems Clinical Consulting

Core Systems Clinical Consulting, led by Brenda Sheppard, is a clinic & leadership training consultancy designed to help leaders in long-term care facilities (Directors of Nursing, Clinical Leads, etc.). With 30+ years in healthcare, Brenda’s mission is to equip facilities and leaders with the systems, regulatory compliance knowledge, and workflows they need to improve resident outcomes, retain staff, and streamline operations.

The goal was to build a digital presence that reflects Brenda’s expertise, packages her consulting offerings and courses transparently, and drives enrollment while building trust with prospects.

Redesigned site layout to clearly separate Consulting & Coaching from Courses, with a strong hero section introducing Brenda & her experience up front.

Created distinct landing pages for each service:

Integrated testimonials and case examples front and center to build credibility. These show outcomes, praise from professionals, and real impact.

Designed clear calls-to-action (Schedule Discovery Call, Enroll Now, Take Course) placed strategically so users always know next steps.

Structured course flow with value breakdowns (what the course includes, bonus materials, checklists, coaching sessions) so prospects can see exactly what they get.

Optimized navigation & user paths so clinical leads land quickly on pages relevant to them (Consulting vs Course) based on need.

Ensured design communicates professionalism and trust: clean layout, professional photos & branding, Brenda’s credentials, calls to authority.

Ongoing refinement based on user feedback: adjusted pages, added FAQ and clarifying copy where users hesitated.

Increased Course Enrollments: After restructuring the course page and clarifying benefits & pricing, enrollments increased (users converting from site visit → payment) by a noticeable margin.

More Discovery Calls: Clear “Schedule a Call” flow and consulting pages led to more leads booking calls.

Higher Trust & Credibility: Users report being reassured by testimonials and the flow of information; bounce rates on key pages dropped.

Better User Engagement: Visitors spend more time reading course / consulting pages, exploring offerings, and converting.

Brand Clarity: The site now clearly distinguishes between consulting, coaching, and course offerings, reducing user confusion.

By combining polished digital strategy, clear information architecture, and compelling program presentation, Core Systems Clinical Consulting now stands as a professional, trustworthy hub for long-term care leadership. Brenda’s offerings are no longer hidden behind vague descriptions, prospective clients can see exactly what they’re getting, feel confident in the expertise, and take action immediately. The website now works for the business: generating leads, enrolling students, and building Brenda’s brand as an authority in clinical systems.