Brand Identity Design for Hang

Brand identity | Digital design | Website design | Motion and Illustration system | Brand guidelines

Hang is a social platform designed to help people turn online connections into real-life experiences. The brand needed to express authenticity and inclusivity while standing out in a crowded social tech landscape. My goal was to translate Hang’s mission, helping people forge genuine offline connections into a visual language and digital experience that felt warm, modern, and engaging.

In a digital world saturated with social apps promising connection but delivering isolation, Hang needed to communicate that it was different. The challenge was to design a brand and digital experience that made the transition from virtual to physical effortless, intuitive, and emotionally resonant, while maintaining credibility and appeal to a diverse, global audience.

We repositioned Hang from a social app into a connection platform, a brand built to make meaningful offline experiences easy to find, join, and share.

From: “A social app to meet people.” To: “A platform that turns digital interactions into real-world connections.”

This shift reframed Hang as a movement redefining how people socialize in the digital age, prioritizing authenticity, inclusivity, and genuine connection over empty engagement.

We crafted a comprehensive brand and digital system that captured Hang’s mission and translated it into every interaction:

A warm, human-centered visual identity built on connection and inclusivity.

Motion and illustration systems that express energy, approachability, and joy.

Comprehensive brand guidelines ensuring a unified voice across digital and physical experiences.

A user-centric website that simplifies discovery and drives participation, acting as Hang’s digital heartbeat.