Brand Identity Design For Humanio

Humanio is a fitness brand dedicated to enhancing both physical and mental health. Humanio’s philosophy is based on three core pillars: body, mind, and recovery. Recognising that true fitness includes nurturing the mind, Humanio's mission is to build a comprehensive ecosystem that supports a healthy lifestyle. This ecosystem features a state-of-the-art fitness centre, a fitness app and a stylish apparel line that merges functionality with fashion.

The challenge was to develop a cohesive identity for Humanio that encapsulates its brand story and the concept that fitness is essential for everyone. Extensive research into the target audience's needs and desires, along with developing a brand mantra, was conducted to communicate the importance of fitness in every aspect of life.