Brand Identity Design For Humanio

Brand Strategy | Messaging | Visual Identity | Motion Design

Humanio wasn’t just building a fitness brand — they were creating an ecosystem. A fitness centre, mobile app, and apparel line all tied to one belief: fitness is fundamental for every human. But with so many moving parts, the brand lacked a cohesive story that could unify everything under one message.

We helped Humanio find that story and express it through a scalable identity system that connected strategy, community, and culture.

We repositioned Humanio around the idea of “Fitness is a Mindset.” It wasn’t just about workouts, it was about consistency, grit, and showing up.

From: “A fitness center and app for all levels” To: “A movement built around mindset, uniting body, mind, and recovery.”

This shift allowed Humanio to speak with clarity, inspire loyalty, and scale across platforms, from gym walls to app screens to apparel.

Logo System (“Mensch”) – a symbol of motivation and inclusivity, reflecting the human-first spirit.

Brand Manifesto & Tone of Voice – community-led messaging built around “Don’t Skip the Process.”

Typography System – bold, modern typefaces that balance strength and approachability.

Motion Language – dynamic animations that reinforce the “never static” mindset of fitness.

Visual System & Guidelines – scalable grids, adaptive logo elements, and colour systems for consistency.

Humanio’s new identity gave the brand the clarity and cohesion to launch confidently across all channels — from investor decks to digital products and merchandise.

+40% increase in brand recognition within six months

Partnership growth that accelerated launch timelines

A brand now positioned as a movement, not just a gym