Furniture Rental | Comprehensive Digital Marketing Strategy

Led the development and execution of a holistic digital marketing strategy for Catering Brand, encompassing:

Conducted in-depth audits of existing marketing efforts to identify strengths, weaknesses, and opportunities for improvement.

Overhauled the brand’s identity, including logo redesign, updated brand guidelines, and refreshed visual elements to modernise and enhance brand perception.

Curated and scheduled engaging content across multiple digital platforms to enhance brand visibility and audience engagement.

Collaborated with design and development teams to create a user-friendly, visually appealing website that aligns with the brand's identity and goals.

Planned and managed a calendar of annual marketing initiatives, including seasonal promotions and brand campaigns.

Implemented strategies to attract and convert potential customers through targeted advertising, SEO, and content marketing.

Enhanced website visibility and organic traffic through on-page and off-page SEO tactics, keyword optimization, and technical SEO improvements.

Executed effective media buying strategies across major platforms, including:

Google Ads: Leveraged search and display ads to reach a wider audience and drive conversions.

Facebook Ads: Utilized targeted social media advertising to engage potential customers and build brand loyalty.

TikTok Ads: Tapped into TikTok’s growing user base with creative ad formats to reach a younger, dynamic audience.

Developed and executed monetisation strategies to maximise revenue through various channels, including e-commerce, advertising, and partnerships.

Designed and launched campaigns aimed at increasing customer interaction and loyalty, leveraging email marketing, social media, and influencer partnerships.