Head of Digital Marketing for Accord Italy Smart Tours
Virginia Errante
As the Head of Digital Marketing for Accord Italy Smart Tours, a leading tour operator in Florence, I spearhead a comprehensive digital strategy to showcase the beauty and culture of Tuscany and Italy.
My contributions include:
✨ Social Media Management – Curating and managing content across all platforms, from Instagram reels to TikTok videos and Pinterest pins.
✨ Content Creation – Producing and editing professional-grade photography and video to captivate and inspire travelers.
✨ Strategic Editorial Planning – Developing detailed, platform-specific plans for social media and the company blog to drive engagement and reach.
✨ Copywriting – Crafting compelling narratives that highlight the unique experiences offered by the brand.
✨ Data-Driven Insights – Monitoring analytics to optimize performance and ensure campaigns deliver measurable results.
✨ Ad Campaign Management – Strategizing and executing targeted paid campaigns to attract and convert the right audience.
Through a combination of creativity and strategic planning, I help Accord Italy Smart Tours connect with travelers worldwide, turning digital interactions into unforgettable journeys.
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Posted Jan 3, 2025
Driving digital success for Florence’s premier tour operator! I craft detailed editorial plans, manage social media, create stunning content, run ad campaigns,
