Head of Digital Marketing for Accord Italy Smart Tours

As the Head of Digital Marketing for Accord Italy Smart Tours, a leading tour operator in Florence, I spearhead a comprehensive digital strategy to showcase the beauty and culture of Tuscany and Italy.

My contributions include:

✨ Social Media Management – Curating and managing content across all platforms, from Instagram reels to TikTok videos and Pinterest pins. ✨ Content Creation – Producing and editing professional-grade photography and video to captivate and inspire travelers. ✨ Strategic Editorial Planning – Developing detailed, platform-specific plans for social media and the company blog to drive engagement and reach. ✨ Copywriting – Crafting compelling narratives that highlight the unique experiences offered by the brand. ✨ Data-Driven Insights – Monitoring analytics to optimize performance and ensure campaigns deliver measurable results. ✨ Ad Campaign Management – Strategizing and executing targeted paid campaigns to attract and convert the right audience.

Through a combination of creativity and strategic planning, I help Accord Italy Smart Tours connect with travelers worldwide, turning digital interactions into unforgettable journeys.