Social Media Management | Content Creation and Editing

For six months, I collaborated with Alcozer & J, a prestigious Florentine jewelry brand, to expand their audience beyond Italy, targeting the U.S. and European markets. Working entirely through organic strategies.

✨ Content Creation & Scheduling – Developed and scheduled posts, including polished Instagram reels, that showcased their timeless collections. ✨ Community Management – Engaged daily with an international audience, answering inquiries and building meaningful connections. ✨ Artistic Direction – Redefined their visual style with fresh photography guidelines inspired by global trends and competitor analysis. ✨ Capsule Collection Promotion – Highlighted monthly collections with compelling, culturally resonant content that appealed to a broader audience. ✨ Organic Growth Success – Without paid ads, I leveraged organic strategies to effectively expand their reach and engagement globally.

This project demonstrated how creativity, strategy, and consistent management can grow a brand's audience and achieve international success—organically!