Instagram Management & Blog Writing (Smith & Co.)
Sutheshna Mani
Lisa Smith is a realtor from Marin County who wanted to show the beauty of Marin County and the booming luxury housing market there while coming across as warm, genuine, and a damn good negotiator.
She told me her last social media manager created cutthroat sales-y captions.
"It just lacked the California warmth. It felt frigid, New York," she told me.
Cutthroat and sales-y? That wasn't the impression I got from Lisa at all. She was bubbly, well-connected, gregarious, and outdoorsy.
So I got to work.
“I worked with Sutheshna from 2020 to 2022 on my Instagram, website and blog. I was looking for someone who could really capture my voice, and it was hard to come by initially—I have a much different tone from other realtors, especially being in Marin; I do my best to lead with warmth, energy, and empathy, and Sutheshna captured every bit of that. Her copywriting skills and her beautiful command of the language got people around town talking about my Instagram. She’s conscientious and creative, the perfect combination for any writing project.”
With consistent blog posting to showcase how Lisa's transformed homes, sold listings 500k-1M over the listing price, and rolled up her sleeves to upgrade client homes to increase property value—we gained an average of 1k views per blog post, bolstering Lisa's online presence and credibility.
The Stats & Results 💯
Multi-offer for farmhouse home through social media campaign (which was very hard to sell because it's not in the hustle and bustle of the city.)
Secured a luxury property because the brokerage firm was confident in her social presence
~25% increase in IG account reach (18296 v. 22851)
1212% increase in FB reach (526 v. 6904)
10 NEW potential client contacts were made
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Posted Jul 16, 2023
Thoughtful narrative-style social media management and content marketing.
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