The Courtplay Club is a contemporary lifestyle brand inspired by the elegance, discipline, and understated confidence of classic tennis culture. The goal was to build a brand that feels exclusive but approachable — designed for people who don’t need to explain their taste.
Off-Mode was brought in to create a complete brand identity system that blends sport, fashion, and timeless aesthetics into one cohesive visual language.
Challenge
The brand needed to avoid common sportswear clichés and overly aggressive visuals.
Instead, it had to feel:
Refined, not loud
Premium, not flashy
Nostalgic, yet modern
The challenge was to design a system that could live across apparel, accessories, outdoor advertising, and digital touchpoints — without losing consistency or character.
Strategy
We approached the brand as a private club, not a sports label.
Our strategy focused on:
Emotional storytelling over performance messaging
Visual calm instead of visual noise
A color palette rooted in nature, courts, and heritage materials
Every design decision was made to reinforce the feeling of belonging — not selling.
Visual Direction
The identity draws inspiration from:
Clay courts and natural textures
Vintage tennis photography and typography
European countryside clubs
Editorial fashion styling
We built a visual system that feels tactile, warm, and intentional.
Key elements:
Deep green as the core brand color
Minimal serif logotype with subtle elegance
Soft photography with natural light
Product visuals integrated into lifestyle moments, not isolated packshots
Brand Assets Delivered
Brand identity & logo system
Typography & color palette
Apparel branding (skirts, t-shirts, accessories)
Product applications (racket cover, textiles)
Outdoor advertising concepts
Visual guidelines for future campaigns
Outcome
The final identity positions The Courtplay Club as a lifestyle brand for those who recognize quality instinctively.
It doesn’t explain itself.
It doesn’t compete for attention.
It simply belongs.
The system is scalable, timeless, and adaptable — ready for fashion drops, collaborations, and premium retail environments.
What This Project Shows
This project highlights Off-Mode’s ability to:
Build brands with emotional depth
Translate abstract concepts into tangible visuals
Create systems that feel expensive without trying too hard
Design identities that age well, not trend fast
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Posted Jan 2, 2026
Developed an exclusive brand identity for The Courtplay Club.