Halcy · Online Clothing Store

Halcy is an online clothing store for one hundred pieces in nine calm colours, knitted at six family mills near Porto. One flash of oxblood runs through the page and every campaign photo.

Halcy is a complete online store for good clothes in calm colours: one hundred pieces for women and men, in nine colours dyed to one recipe and knitted at six family mills near Porto. It is built around one idea: a quiet, light, photo-led page where exactly one flash of oxblood appears, so the colour you notice is the one the shop chooses.

Give one hundred pieces a single calm look, in nine colours on one plain studio backdrop with one oxblood accent.

Put every piece on one studio backdrop, keep oxblood as the one accent, and show each piece in its colours.

The home page opens on the headline Good clothes, calm colours, with a shop-the-look block of five pieces at $550. A short statement on the nine colours follows, then New this autumn with Women and Men tabs, Shop by category (Knitwear, Shirts, Trousers, Outerwear), and Calm colours, one flash of oxblood. Knitted to shape, linked by hand shows the Merino-Cotton Crew with colour options and a size selector. Most worn, Worn for years, not seasons with customer notes, Six family mills, an hour from Porto, A week of good clothes ($575 for six pieces, Monday to Weekend) and a Letters from the mills sign-up finish the page.

Behind it sit the shop and its collection pages, 100 pieces split into Women 45, Men 40 and Accessories 15 with filters, sort and colour shortcuts, product pages with a gallery per colour, a size guide and reviews, Our mills, About, Help, Search, a customer account and a bag.

The type is Archivo, one family, where the width contrast between narrow text and wide headlines is the signature. The palette is chalk, stone and ink with oxblood as the single accent. Built with Astro and Lenis, and also rebuilt as a Shopify theme.

A complete clothing store with filters, product pages, accounts and a bag, also rebuilt as a Shopify theme.