Amble · Online Shoe Store

Amble is an online shoe store with a 75-style catalogue, built around one idea: the shoe carries all the colour. A clean grey studio, a single tomato heel tab and a hero where five shoes step in and out.

Amble is a complete online store for everyday sneakers, runners and trail shoes, designed in Portland and made in two family factories in Elche, Spain. It is built around one idea: the shoe carries all the colour. The page is paper white, every product sits on the same light studio grey, and one tomato heel tab runs through every shoe, photo and the logo dot.

Make a shoe store feel friendly and clean while 75 styles share one grid, one studio grey and one accent colour.

Put every shoe on the same studio grey, keep tomato as the one accent, and let the hero step each shoe in and out.

The home page opens on a full-screen hero that steps through five shoes, with colourway chips, a size picker and Add to bag. A statement follows, Step into the city in shoes made for long walks, easy runs and dry trails, then New arrivals, Explore our collection (Everyday, Running, Trail) and a lifestyle strip titled Built for miles, worn all day, which holds a Tempo feature: go long, stay light, with its rocker sole, 40 mm of foam and 255 g weight. Comfort you can feel explains the Daily's knit upper, heel cushion and wave-cut sole beside a spec panel with weight, heel stack, drop and a colour selector. Best sellers, a promise ticker, four customer notes, Made in Elche, Spain with its two factories and $45 resole, a service strip and a newsletter close the page.

Behind it sit the full shop: 75 styles across Everyday, Court, Slip-ons, Running, Trail, Sandals, Boots and Kids, with filters and sort, product pages with a gallery per colourway, a size picker and customer reviews, a Find your size tool, Our factories, Help, a wishlist, a bag drawer, checkout and customer accounts with orders and addresses.

The type is Bricolage Grotesque for headlines and Instrument Sans for text. The palette is paper white, studio grey and ink, with tomato as the only accent. Built with Astro and Lenis, and packaged as a Shopify theme named Plinth.

A complete store with catalogue, size tool, bag, checkout and accounts, also built as a Shopify theme.