Project: Ghuri - A Comprehensive Travel Booking Platform
Project Overview
Ghuri is a user-friendly online travel booking platform designed to simplify the process of planning and booking unforgettable vacations. As the lead UX designer, I spearheaded the development of this innovative platform, prioritizing accessibility, usability, and aesthetic appeal throughout the project.
Key Features
Diverse Travel Packages: Ghuri offers a wide range of travel packages, catering to various interests and budgets, including destinations such as the Maldives.
Detailed Package Information: Each package provides comprehensive details, including accommodation, activities, and pricing, to help users make informed decisions.
Seamless Booking Process: The platform offers a streamlined booking process, allowing users to easily select their preferred package, make payments, and receive confirmation.
Secure Payment Gateway: Ghuri utilizes a secure payment gateway to protect user financial information.
Personalized Recommendations: The platform leverages user data to provide personalized recommendations for travel destinations and activities.
Designed for various screen sizes
Project Process
User Research: Extensive research was conducted to understand user needs, preferences, and pain points related to travel booking.
Design Ideation: Multiple design concepts were explored and evaluated to identify the most effective approach for the platform.
Wireframing and Prototyping: Low-fidelity wireframes and interactive prototypes were created to visualize the app's structure and functionality.
Iterative Design: The design underwent multiple iterations, incorporating user feedback and testing to refine the user experience.
Accessibility Testing: The platform was rigorously tested for accessibility compliance, ensuring that it is usable by individuals with disabilities.
Usability Testing: User testing sessions were conducted to gather feedback on the platform's usability and identify areas for improvement.
Final Design and Development: The final design was implemented, and the platform was developed to meet the highest quality standards.
Made with fully organized design system
Project Outcomes
Enhanced User Experience: Ghuri provides a convenient and efficient platform for users to book travel packages, saving time and effort.
Improved Accessibility: The platform's accessible design ensures that it is usable by a wide range of individuals, promoting inclusivity.
Positive User Feedback: Users have expressed satisfaction with the platform's ease of use, intuitive interface, and comprehensive travel options.
Strong Market Position: Ghuri has the potential to become a leading travel booking platform, offering a valuable solution to users seeking unforgettable travel experiences.
By prioritizing accessibility, usability, and user-centric design, Ghuri has successfully created a travel booking platform that meets the needs of diverse users and sets a new standard for the industry.
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Posted Oct 6, 2024
Hassle free travel booking with user-centric design, accessibility, and diverse package options. Led UX design process, focused on user needs and feedback.