Built with Framer
SLE: Building a Conversion-focused Membership website
Mike Bright
Client Overview
Straight Line Entrepreneur is a high-ticket business mentorship brand targeting ambitious entrepreneurs. They needed a membership website that would:
Establish authority and trust with premium clients
Clearly communicate their value proposition
Drive conversions for their coaching programs
Deliver a seamless user experience across devices
Challenge
Launching a new website with a limited branding guide, the objectives were to:
Create a compelling online presence from scratch
Develop a cohesive visual identity and messaging strategy
Design a user-friendly interface that resonates with high-ticket clients
Ensure scalability for future content and feature additions
Solution
Delivered a fully responsive website with gated membership content in Framer by:
Designing a clean, modern interface that aligns with the brand's emerging identity
Crafting clear, compelling copy tailored to high-ticket clients
Implementing intuitive navigation and clear calls-to-action
Ensuring fast load times and mobile optimization
Providing a user-friendly CMS for easy content updates
Developing a custom One-Time Password (OTP) authentication system to enhance security
Integrating with third-party platforms like Whop for seamless membership management
Setting up custom automations to streamline user onboarding and engagement
Building a CMS-driven resource vault to organize and deliver exclusive content to members
Results
The new membership site:
Enhanced brand credibility among high-value prospects
Improved user engagement and time on site
Increased conversion rates for program bookings
Received positive feedback from both the client and their members
10/10 experience. If you’re building a website, work with Mike. He’s not just a designer - he guides, challenges, and improves your ideas at every stage. Always responsive, always clear on timelines, and always making sure you get the best result. Most web designers just build what you ask for. Mike makes sure it actually works for your business.
Jordan - Owner, Straight Line Entrepreneur
Hero Section
Problem Section
How It Works Section
Comparison Section
Final CTA Section
Membership Vault
OTP Auth
Let's Collaborate
Do you need a website that delivers booked calls? Let's talk.
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Posted May 21, 2025
Designed and launched Straight Line Entrepreneur's membership site with custom OTP login, Whop integration, automations, and a CMS-powered resource vault.
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Timeline
Apr 2, 2025 - May 20, 2025
Clients
Straight Line Entrepreneur
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