Driving Leads with a High-Converting Multi-Page Website for OS by Mike Bright

This project was built with:

Framer

Driving Leads with a High-Converting Multi-Page Website for OS

Mike Bright

Web Designer

Copywriter

Framer Developer

Figma

Framer

Slack

Outbound System needed more than just a good-looking website — they wanted a powerful sales tool. With deep knowledge of sales and web design, I created a multi-page website designed to convert visitors into booked meetings and set them apart from competitors.

$$$$$ Delivered in 4 weeks

"If you're looking for a web designer who thinks like a business strategist, Mike is your person. He doesn't just create beautiful websites - he creates a powerful strategy that drives results."

Bruce, Co-Founder at Outbound System

There's a lot of Framer guys out there, but Mike is legit. He guided us, took charge, and created a website that started converting right away."

Matt, Co-Founder at Outbound System

"We want something that sells, not just looks pretty."

When Bruce and Matt from Outbound approached me, they had one goal in mind: a website that would help drive real business results. As former SaaS sales reps themselves, they knew a site that simply looked nice wasn’t enough. They needed something that could clearly communicate their complex offering while also pushing visitors toward action.

I started by diving deep into their industry, target market, and competitors. This research allowed me to build a clear structure for the site’s content, focusing on breaking down their services into easy-to-understand sections while highlighting key metrics and value points. We worked closely during the design phase, iterating quickly and ensuring the final direction would resonate with their audience.

"You took charge and guided us."

Bruce and Matt appreciated my hands-on approach. With a busy team focused on growing their business, they needed someone who could lead the project while keeping things simple and clear. By using short feedback loops, clear communication, and milestone-based progress, I kept the project on track and stress-free for them.

"A site that converts right out of the gate."

Within 24 hours of launching their new site, Outbound System booked two calls from their Google Ads campaign — without any additional conversion optimisation. The website was designed from day one to turn traffic into leads, and it delivered immediate results.

Key Highlights:

Strategic Design: Built a conversion-focused site structure that simplified a complex service offering.

Sales-Driven Approach: Emphasized value over cost in the pricing section, increasing perceived value.

Seamless Process: Led the project from start to finish with clear, proactive communication.

Immediate Results: Booked two calls within 24 hours of launching Google Ads.

Need a multi-page website that turns your traffic into booked meetings? → Let's talk.

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Posted Jan 7, 2025

I designed & built a high-converting multi-page website for OS. Simplifying complex services, improving user experience, and delivering immediate leads.

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